About us

Built by a performance marketer, measured in leads

Digital Prashant is the agency of Prashant Kumar Pandey: seven years of running campaigns for brands across India, now packaged into clear plans for growing businesses.

The founder

Hi, I'm Prashant Kumar Pandey

I'm a digital marketing manager specialising in performance marketing, SEO, growth strategy and lead generation. I build data-led campaigns that connect audience insight, strong creative and measurable business outcomes.

I started in 2018 managing social media and influencer campaigns, moved into Google and Meta Ads with budgets up to ₹40 lakh a month, and today lead digital growth for an automobile group in Gurugram, where lead volume grew from 10 to more than 3,700 a quarter.

Digital Prashant brings that same playbook to clinics, builders, dealers, restaurants, coaching institutes, D2C brands and B2B companies: clear targets, honest reporting, and campaigns that make the phone ring.

InstagramLinkedInFacebookQuora

Founder's track record

10,846leads generated for clients
₹6.81 LMeta ad spend at ₹62.75 avg. CPL
1.64 Crimpressions delivered
168campaigns launched

Featured result: 1,084 leads from a single campaign at ₹22.72 per lead.

Experience

Seven years across agencies, brands and freelance clients

  1. Sep 2024 – Present

    Digital Marketing Manager

    MotorPedia, Gurugram

    Runs performance marketing for MotorPedia, YoCarz and MP Cabs. Scaled leads from 10 to 3,700+ per quarter; best campaign at ₹9.81 per lead; 28,000+ profile visits at under ₹1 each and 24 lakh+ post engagements.

  2. Jan 2024 – Apr 2025

    Freelance Digital Marketing Consultant

    D2C, electronics, home appliances

    Google and Meta Ads from audience research to creatives, tracked on ROAS, CPA and CAC with Pixel, GA4 and GTM. Festive and launch campaigns.

  3. May 2022 – May 2025

    Performance Marketing Manager

    Parivartan Marketing Consultancy, Varanasi

    Managed Google and Meta Ads across industries with budgets up to ₹40 lakh a month, using segmentation, A/B tests, bid strategy and remarketing.

  4. Dec 2021 – Apr 2022

    Social Media Marketing Manager

    Big Fashion Consultancy, Varanasi

    Facebook, Instagram, LinkedIn and Google Business Profile, content calendars and reputation management.

  5. Jun 2018 – Jun 2020

    Social Media Manager

    Digital India Promotion & Campaign, Varanasi

    Social channels, content strategy, influencer collaborations and campaign analytics.

Skills & tools

What we work with every day

Performance marketingMeta Ads, lead ads and instant forms, TOFU to BOFU funnels, retargeting and lookalikes, A/B tests of audiences, creatives, ABO and CBO.
Analytics & optimisationCPL, CTR, CPC, CPM and frequency tracking, budget scaling, Meta Pixel and custom conversions, dashboards, lead-quality feedback loops.
Content & organicOn-page, off-page and technical SEO, social media management, content calendars, blogs and copywriting, brand analysis.
StackMeta Ads Manager, Business Suite, GA4, Search Console, Tag Manager, Canva, Notion, Google Sheets.

Certifications

  • Google Ads Search Certification
  • Google Fundamentals of Digital Marketing
  • Google My Business Certification
  • Google Analytics (GA4)
  • Social Media Marketing Certification
  • Copywriting for Social Media

B.E. Mechanical Engineering (2015–2019) · English & Hindi

What we stand for

  • Results reported as leads, cost per lead and revenue
  • Your ad accounts, pages and website stay in your name
  • No lock-in. We earn the next month every month
  • Plain-language reports in English or Hinglish

Let's see if we're a good fit

A free 30-minute call. You get an honest audit whether or not you work with us.

Book free call →Build custom plan