# Digital Prashant

> Digital Prashant is a 360° digital marketing agency in Gurugram, India. It offers SEO, AEO/GEO (AI search optimisation), Google Business Profile, social media management, reels, influencer marketing, Meta Ads, Google Ads, WhatsApp and email automation, reputation management, websites, e-commerce stores, branding and analytics.

## Key facts
- Location: Sector 24, DLF Phase 3, Gurugram, Haryana 122010; serves clients across India
- Plans: Starter, Growth (most chosen), Dominate; prices vary by business category, from ₹9,999/month (excl. GST)
- Yearly billing: 2 months free. Monthly plans: no lock-in, 15 days' notice
- Custom plans: 3+ monthly services get 10% off, 5+ get 15%, 7+ get 20%
- Ad spend is paid by the client directly to Meta/Google
- Industries: local business, real estate, automobile, healthcare, restaurants, e-commerce/D2C, education, B2B
- Founder: Prashant Kumar Pandey, digital marketing manager since 2018 (LinkedIn: https://www.linkedin.com/in/dgtlprashant/)
- Founder track record: 10,846 leads from ₹6.81 lakh Meta ad spend; budgets managed up to ₹40 lakh/month
- Contact: pandeyprashant64@gmail.com, call +91 77030 81904, WhatsApp +91 84484 41904, Mon–Sat 10 AM–7 PM IST

## Pages
- [Home](https://prashantkumarpandey.com/): overview, plans, FAQ
- [Services & pricing](https://prashantkumarpandey.com/services/): all services, industry plans, custom plan builder
- [About](https://prashantkumarpandey.com/about/): founder and values
- [Book a free strategy call](https://prashantkumarpandey.com/appointment/)
- [Contact](https://prashantkumarpandey.com/contact/)
- [Careers](https://prashantkumarpandey.com/careers/)
- [Blog](https://prashantkumarpandey.com/blog/): digital marketing guides
  - [Digital Marketing Cost in India (2026): What Should a Small Business Budget?](https://prashantkumarpandey.com/blog/digital-marketing-cost-in-india/): Most small businesses in India spend ₹10,000–₹60,000 a month on digital marketing management, plus a separate ad budget paid to Meta or Google. A local business can start with about ₹10,000 in fees and ₹10,000–₹25,000 in ad spend; growing brands usually invest ₹25,000+ in fees and ₹50,000–₹1 lakh+ in ads.
  - [Google Business Profile Optimisation: 12-Step Checklist to Rank in the Local 3-Pack](https://prashantkumarpandey.com/blog/google-business-profile-optimization-checklist/): To rank in Google's local 3-pack, choose the most accurate primary category, complete every profile field, keep your name, address and phone identical everywhere, add real photos weekly, post updates regularly, and earn a steady flow of genuine reviews that you reply to.
  - [Meta Ads for Lead Generation: A Practical Playbook for Local Businesses](https://prashantkumarpandey.com/blog/meta-ads-lead-generation-local-business/): For local lead generation on Meta, use the Leads objective with an instant form or WhatsApp destination, target a tight radius around your business, test 3–5 creatives (reels perform best), add a qualifying question to the form, and call every lead within an hour.
  - [AEO and GEO Explained: How to Get Your Business Mentioned in ChatGPT and Google AI Overviews](https://prashantkumarpandey.com/blog/aeo-geo-ai-search-optimization/): AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) make your business easy for AI tools to understand, trust and cite. The core steps are: answer real customer questions clearly on your site, add schema markup, keep business details consistent across the web, earn reviews and mentions, and allow AI crawlers to read your site.
  - [Instagram Reels for Business: Hooks, Formats and a 30-Day Content Plan](https://prashantkumarpandey.com/blog/instagram-reels-strategy-for-business/): Reels that bring business enquiries open with a strong hook in the first 2 seconds, show real people and products, deliver one clear idea in 15–40 seconds, use on-screen text, and end with a simple call to action like “DM ‘PRICE’” or “WhatsApp us”. Post 3–4 reels a week and repeat formats that work.
  - [WhatsApp Marketing for Indian Businesses: Automation, Catalogues and Follow-Ups](https://prashantkumarpandey.com/blog/whatsapp-marketing-for-business/): Use the free WhatsApp Business app for greeting messages, quick replies, labels and a product catalogue. When lead volume grows, move to the WhatsApp Business API for automated flows, CRM integration, click-to-WhatsApp ads and opt-in broadcasts. Always get consent before messaging and reply within minutes.
  - [SEO vs Google Ads: Which Should Your Business Start With?](https://prashantkumarpandey.com/blog/seo-vs-google-ads/): Start with Google Ads if you need leads this month and have a budget for clicks. Start with SEO if you can wait 3–6 months and want lower-cost leads long term. Most growing businesses run both: ads for immediate demand, SEO to reduce dependence on paid clicks over time.
  - [How to Reduce Cost per Lead on Facebook Ads: 9 Fixes That Work](https://prashantkumarpandey.com/blog/reduce-cost-per-lead-facebook-ads/): To lower cost per lead on Facebook Ads, refresh creatives often (reels first), broaden audiences, simplify the form or landing page, consolidate small ad sets, avoid frequent edits during learning, fix tracking with the Pixel and Conversions API, and judge success by cost per qualified lead, not just CPL.
  - [Digital Marketing for Car Dealers: How to Sell More Used Cars Online](https://prashantkumarpandey.com/blog/digital-marketing-for-car-dealers/): Used car dealers sell more online by listing every car in a Meta catalogue for automatic inventory ads, running click-to-WhatsApp and lead ads with budget and timeline questions, keeping Google Business Profile reviews active, posting walkaround reels, and calling every lead within an hour.
  - [Does Your Website Bring Leads? A 15-Point Conversion Checklist for Small Businesses](https://prashantkumarpandey.com/blog/website-conversion-checklist/): A website converts when it loads fast on mobile, says clearly what you do and for whom in the first screen, shows prices or a starting price, offers one-tap call and WhatsApp buttons, displays real reviews and photos, keeps forms short, and tracks every lead with GA4 and conversion events.